- info@sffp.org.pk
- Empowerment Beyond Aid — Advancing Freedom and Rights
FOR IMMEDIATE RELEASE
Lahore, Pakistan — 12 December 2025
According to a press release published on the official website of Samaritan’s Fellowship Foundation Pakistan, the organization has launched a major initiative aimed at promoting Pakistan’s culture, heritage, and national identity at a global level. The project is part of the Foundation’s long-term strategy to highlight Pakistan’s positive image while encouraging constructive dialogue on areas where improvement is needed.
Founder and CEO Faisal Yaqoob stated that the Foundation is committed to ensuring equal rights in underdeveloped regions and among religious minorities. “Our focus is to build a Pakistan where every citizen receives access to fundamental rights without discrimination,” he said. “Alongside this, we want the world to see the real Pakistan—its natural beauty, rich traditions, and inspiring stories of resilience.”
As part of this national storytelling initiative, a dedicated digital platform titled Pakistan In Lens is being developed. The domain pakistaninlens.com has already been secured, and a specialized team has started work on content development.
The platform will showcase Pakistan’s landscapes, cultural heritage, handicrafts, traditions, and local stories through high-quality visual and written content. It will also feature stories highlighting the bravery of Pakistan’s armed forces, profiles of inspiring Pakistanis, national achievements, tourist destinations, and traditional cuisine.
According to Faisal Yaqoob, the project aims to strengthen global perceptions of Pakistan while increasing youth engagement. Over time, the platform is intended to become a credible knowledge base for international audiences seeking to understand Pakistan’s unique cultural identity and social fabric.
About Samaritan’s Fellowship Foundation Pakistan
Samaritan’s Fellowship Foundation Pakistan is committed to equal human rights, peaceful coexistence, and the upliftment of deprived communities. The Foundation also promotes Pakistan’s cultural identity, pluralism, and positive global engagement.
Media Contact
Communications Office
Samaritan’s Fellowship Foundation Pakistan
Email: info@sffp.org.pk
Website: sffp.org.pk
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